Marketing
Readings and class materials for Thursday, October 20, 2022
Readings
- Chapter 9 in Grobman, An Introduction to the Nonprofit Sector (Grobman 2021)
- Malaka Gharib, “At What Point Does A Fundraising Ad Go Too Far?”
- Abhishek Bhati, “Many global charities refrain from ‘poverty porn’ imagery to raise money from donors, but stereotypes still distort their pictures”
This is a helpful checklist that you’ll want to review when working on your project. I’d recommend skimming it before class, but you don’t need to read it in detail:
- Chapter 9 in Peri H. Pakroo, Starting & Building a Nonprofit (Pakroo 2021) (the PDF for this is on iCollege under “Content”.)
Written response question
Find an example of nonprofit advertising that engages in “poverty porn” and critique it. Why is the advertisement exploitative? What could the organization do to improve the campaign? (Answer in ≈150 words.)
Team prep work
Describe a preliminary idea for a marketing strategy for your nonprofit. You’ll spend class time deciding on more formal plans.
Helpful marketing resources
Slides
The slides for today’s class are available online as an HTML file. Use the buttons below to open the slides either as an interactive website or as a static PDF (for printing or storing for later). You can also click in the slides below and navigate through them with your left and right arrow keys.
Fun fact: If you type ? (or shift + /) while going through the slides, you can see a list of special slide-specific commands.